Launching a new product is exciting—but also overwhelming!
We’ve broken it down into 3 essential phases: Pre-Launch, Launch, and Scale, and the 10 essential tasks for each phase.
Read on to get access to a FREE Notion template for 30 Tasks for a Winning New Product Launch.
Pre-Launch: CREATE HYPE & PREP YOUR AUDIENCE
Duration: 1 to 2 weeks
Tasks:
📝 Craft your unique value proposition (UVP).
🎯 Define your ideal customer profile and personas.
🛠️ Optimize your website/product landing page.
📧 Set up email marketing sequences (teasers, pre-orders).
📱 Plan social media content: countdowns, behind-the-scenes, and sneak peeks.
📊 Conduct keyword research for SEO and ads.
💬 Build a launch-specific hashtag.
📹 Record teaser videos.
👥 Build a waitlist or pre-order campaign.
🤝 Collaborate with influencers to create pre-launch buzz.
Launch: Make the Big Splash & SHINE
Duration: 1 to 2 days
Tasks:
📧 Send your “Launch Day” email blast with clear CTAs.
🎥 Host a live launch event (Instagram Live or YouTube).
🛒 Announce special launch offers or early-bird discounts.
💬 Run paid ads on Facebook, Instagram, and Google.
🔍 Launch Google PPC campaigns with targeted keywords.
🌟 Share testimonials or endorsements from beta testers.
📱 Post engaging Reels/TikToks highlighting product features.
💌 Respond quickly to audience questions and feedback.
🔄 Cross-promote on multiple channels (email, social, etc).
📊 Track real-time analytics for clicks, sales, and engagement.
OPTIMISE: Sustain Momentum & Keep Growing
Duration: On-going
Tasks:
🎯 Retarget website visitors with paid campaigns.
📧 Send emails: abandon cart, thank-you emails and post-purchase surveys.
🌟 Share customer success stories and reviews.
🤝 Partner with influencers for post-launch content.
🛠️ Test and optimise your website’s conversion rates.
🔄 Adjust your ad targeting based on performance data.
✍️ Publish blogs about use cases and customer benefits.
📹 Create how-to or explainer videos.
💌 Nurture leads through personalised email drip campaigns.
📊 Monitor and report on key performance indicators (KPIs).
Feeling overwhelmed by the details?
Your Launch = Our Mission!
We’ve got you covered. From pre-launch prep to post-launch growth, we help you nail every stage.
Contact us for a FREE consultation today!
Get access to a FREE Notion template for 30 Tasks for a Winning New Product Launch with additional thought starters for each task. Submit the form below to gain access.
