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Ever feel like you’re marketing your business to everyone and no one at the same time? As a founder, understanding your exact audience is crucial, especially when you’re just starting with digital. Think of it this way—your marketing efforts are like fishing. Cast too wide a net, and you’ll waste time and resources on uninterested…
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Launching a new product is exciting—but also overwhelming! We’ve broken it down into 3 essential phases: Pre-Launch, Launch, and Scale, and the 10 essential tasks for each phase. Read on to get access to a FREE Notion template for 30 Tasks for a Winning New Product Launch. Pre-Launch: CREATE HYPE & PREP YOUR AUDIENCE Duration:…
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Reflections from the Effie Learning Festival 2024: Marketing with Purpose I recently attended the Effie Learning Festival 2024 and was truly impressed by the quality and creativity of the marketing campaigns showcased. What stood out to me was how many of these campaigns focused on making a positive social impact, rather than just driving sales.…
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In my ongoing exploration of sustainable marketing and business practices, I’ve was drawn to local Singapore brands that are making waves in this space. One such brand that I’m excited to spotlight is The Powder Shampoo. Why The Powder Shampoo? As someone who has been careful about the personal care products I use—especially since becoming…
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After attending the ESG and Sustainability in Asia Workshop, my interest in sustainable businesses has grown substantially and as a marketer, I am specifically interested in the intersection of Marketing and Sustainability—how can businesses effectively integrate sustainable practices into their brand identity and growth strategies in a way that resonates with today’s conscious consumers? Patagonia:…
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I recently completed a two-day ESG and Sustainability in Asia Workshop with Eco-Business, led by Junice Yeo, Executive Director at Eco-Business. The workshop provided a comprehensive overview of sustainability, covering the crucial aspects of Environment, Social, and Governance (ESG). The climate risk is real, and I am grateful that there is now collective attention and action on…